Public funded Australian broadcaster SBS have issued a press release advising that the sports presenter who tweeted a number of highly insulting remarks relating to Western military forces has been fired.
I’m utterly amazed at this action, but I think it indicates Twitter is a much more powerful political medium than many understand.
It was only a short time after McIntyre posted his tweets on Saturday that other users picked up that he was an SBS presenter. From that point onward, the outrage multiplied with many complaining directly to the SBS Twitter account and the account of Broadcasting Minister Malcolm Turnbull. The hashtag #sackScottMcIntyre was on fire.
By midday Sunday SBS had taken action and the presenter was out of a job.
Statement from SBS Managing Director Michael Ebeid and Director, Sport Ken Shipp
Sunday 26 April, 2015
Respect for Australian audiences is paramount at SBS.
Late on Anzac Day, sports presenter Scott McIntyre made highly inappropriate and disrespectful comments via his twitter account which have caused his on-air position at SBS to become untenable.
Mr McIntyre’s actions have breached the SBS Code of Conduct and social media policy and as a result, SBS has taken decisive action to terminate Mr McIntyre’s position at SBS, with immediate effect.
At SBS, employees on and off air are encouraged to participate in social media, however maintaining the integrity of the network and audience trust is vital. It is unfortunate that on this very important occasion, Mr McIntyre’s comments have compromised both.
SBS apologises for any offence or harm caused by Mr McIntyre’s comments which in no way reflect the views of the network. SBS supports our Anzacs and has devoted unprecedented resources to coverage of the 100th anniversary of the Gallipoli landings.
Normally, this would not have happened. The commie would still be working on the taxpayer dime while busy composing his next despicable insults to the West and the men who died defending it.
It only happened because Twitter was able to apply enormous pressure to SBS and Malcolm Turnbull. Its a silly name, I know that, but as a political tool, it has a lot of value. One tweet can easily reach a million like thinkers in an instant, and that is a force to be reckoned with. Don’t let the left be the only ones who avail themselves of that force.